News Flash

The Branson 68th Annual Adoration Parade begins today, Sunday, December 4th at 5:00PM in historic downtown Branson near corner of Commercial and Main!

This is Branson's way to share and reflect on the beauty of the Christmas story that still inspires people today. Branson’s oldest and most cherished Christmas tradition is the lighting of the City’s Adoration Scene and the Annual Adoration Parade that follows.

The giant nativity scene sits atop Mount Branson, across Lake Taneycomo from Branson Landing and is officially lit for the first time at dusk on Dec. 4. The scene was unveiled in 1949 by businessman Joe Todd and artist Steve Miller, designed in the style of the Christmas cards of the time.  Refurbished in 2012, the 28-foot-tall scene remains largely as it has appeared for seven decades.

The parade that follows is reminder of the true meaning of the Christmas season. Intentionally non-commercial, the Adoration Parade includes bands, churches and organizations that want to honor the story of Christmas. The parade route starts at the Branson Convention Center parking lot and winds through downtown, with the main view areas being on Commercial Street in Historic Downtown.